After Sen. Clinton's resignation from the presidential race, Andre
Nader, a BuildASign.com intern, introduced the idea for a promotional
campaign that offers free Barack Obama signs to customers who send in
their Hillary Clinton signs. Launched Friday, the program intends to
consolidate support for the Democratic Party and to promote recycling.
The Austin-based online business normally sells the Obama signs for $27 but now offers them for free when a customer sends in a Clinton sign. The company also offers Obama signs for half-price when customers send proof that they have recycled a Clinton sign, said Natasha Fussell, a manager at BuildASign.com.
"It's a way to get our message across by using the excitement of the political arena to incorporate recycling, and possibly by stirring up controversy," Nader said.
"Hillary supporters may not be inclined to switch signs immediately,"
Nader said. "But this program may help the Democrats that supported
Hillary to branch over."
Government junior Victoria Mery, a member of Students for Hillary Clinton, said she will not be turning in her "Hillary" sign but offers her support for Sen. Obama.