The Afghan Whigs’ third full-length, 1993’s Gentlemen, is a refreshingly anomalous choice for Counterpoint Press’ ongoing 33 1/3 series, which celebrates classic pop albums in book-length studies
              written by established critics and musicians. With few exceptions, the
              series has hewed pretty closely to the established pop-nerd canon,
              covering Dusty in Memphis in volume one and moving through Pet Sounds, Forever Changes, Highway 61 Revisited, Music from Big Pink, Exile on Main St., The Piper at the Gates of Dawn, et al, with occasional dips into more recent indie milestones like In the Aeroplane Over the Sea, Daydream Nation, Loveless, and Bee Thousand. 
The
              Afghan Whigs don’t quite fit into either box; neither a
              platinum-selling cultural touchstone nor—despite being a
              first-generation Sub Pop signing—a beloved indie influence, the band
              has the undistinguished legacy of being one of the most musically
              interesting grunge bands to emerge in the early 90s. If Nirvana were a
              24-track punk band, Pearl Jam and Soundgarden were mopey inheritors of
              the Zeppelin-style hard rock style, and Smashing Pumpkins were
              glam-fashioned neo-arena rockers, then the Afghan Whigs had the
              audacity to fancy themselves a soul band. Frontman Greg Dulli’s lyrics
              were often harrowing and cathartic in the Seattle vogue—Gentlemen chronicles the painful, protracted breakup of his first adult
              relationship—but the band kept their hair (relatively) short, wore
              suits and sunglasses, covered the Supremes, and aspired to the rhythmic
              tightness of James Brown’s classic JB’s lineup. 
These
              stylistic details overstate the extent to which the Whigs actually
              sounded like a soul band, however. Any listeners unfamiliar with the
              band’s latter-day live shows—which featured background singers, a conga
              player, and full horn section—would probably listen to Gentlemen and hear a slightly funkier version of that year’s typical rock sound:
              roaring guitars, pounding drums, a singer more inclined to growl than
              croon. And you didn’t exactly have to be Sly Stone to out-funk Nirvana.
              
One would have to possess a pretty limited appreciation for the
              finer points of 20th-century black music to deem the Afghan Whigs worthy
              of the Motown/Tamla or Stax legacies, and from the star-struck, easily
              awed tone of Gentlemen The Book, author Bob Gendron appears to
              possess just that. His book presents a fanboy’s view of a good-to-great
              record, comparing it to similarly heart-rending classics like Blood on the Tracks or Marvin Gaye’s Here, My Dear,
              but he doesn’t address the potentially fascinating cultural issues that
              the Whigs raised: white appropriation of black music; the slippery
              concept of artistic authenticity; or the bizarre near-rejection of
              black influence by white 90s rock musicians. Instead, Gendron take the
              genius of Gentlemen (and Dulli) as a given and proceeds. His
              book is a missed opportunity to reopen the cultural conversation on a
              fascinating, frustrating band that nevertheless deserves a reevaluation.
              
              
Gentlemen The Book starts strong, with a flashback to a beating Dulli took after
              a 1998 gig in Austin followed by an informative chapter on the complex
              musical and cultural identity of Cincinnati, the band’s hometown. These
              episodes introduce the two major motifs of the book—Dulli’s legendary
              self-abuse and bad-assedness, and his band’s miscegenation of musical
              styles, both of which are addressed throughout with near-religious
              admiration by Gendron. Dulli claims his inspiration for the Whigs’
              sound was a pair of concerts he saw as a teenager in the early 80s,
              Hüsker Dü and Prince, although Cincinnati’s Midwestern location meant
              that a little country snuck in there too, evidenced in guitarist Rick
              McCullom’s frequent and effective use of a slide in songs like the Gentlemen highlight “When We Two Parted.”
Gendron
              limns the band’s trip from local parties to national tours, plus their
              distinction of being the first non-West Coast band to sign with Sub
              Pop, the original home to Nirvana and Mudhoney. They released two
              records on that imprint, 1989’s Up in It, and 1991’s great creative leap forward, Congregation.
              The latter album is also where the significant anti-Whigs crowd started
              to grow, particularly in their disapproval of the record’s cover art—a
              naked black woman holding a white baby—and of Dulli’s increasingly
              sexualized, self-obsessed lyrics. 
There are a number of
              reasons why a group of white Midwestern college-rockers would be
              scowled at in 1991 for wantonly borrowing tropes, cover songs, and
              imagery from black soul music; unfortunately, Gendron just posits the
              band’s myriad detractors (and Dulli’s refusal to kowtow to them) as
              evidence of the Whigs’ unquestionable greatness. The growth of indie
              labels like Sub Pop, SST, and Two-Tone throughout the 80s (wonderfully
              depicted in Michael Azerrad’s This Band Could Be Your Life)
              built a music culture that based authenticity on commercial, rather
              than aesthetic, distinctions. Thus the growth of the lo-fi movement and
              the community’s increased concern with “selling out.” The Afghan Whigs
              were groundbreaking in that they mixed the superficialities of
              indie-defined legitimacy (loud guitars, DIY touring, emotive lyrics)
              with a total disregard for indie’s asexuality and arbitrary
              romanticization of lo-fi recording technology.
This is no small
              achievement, nor was it an economically lucrative one. At the time,
              rock songwriters were basically either emoting in the
              Cobain/Vedder/Corgan mold, or draping their songs in non-sequitorial
              pop culture references like Pavement’s Stephen Malkmus. Either way,
              early- to mid-90s rock had a peculiarly standoffish relationship to
              sex, which made Dulli something of a renegade when he wrote lines like
              “She wants love, and I just want to fuck,” “Zip me down, kiss me
              there,” or Gentlemen’s most notorious moment, from the song “Be Sweet”:
              “Ladies, let me introduce myself/I got a dick for a brain/And my brain
              is gonna sell my ass to you.”
Still, Gendron refuses to
              acknowledge that, while unique and obviously the product of an
              authentic love of soul, Dulli’s cultural appropriation and
              confrontational lyrics often come off as forced or posturing. (He's treading similar territory in his newer band The Twilight Singers, and his collaboration with Mark Lanegan, The Gutter Twins.) The
              Whigs’ mixture of rock aggressiveness and soul nuance was frequently an
              awkward marriage due to Dulli’s limitations as a singer and melodicist,
              and his tiring preoccupation with emotional darkness. This balancing
              act is central to any discussion of Gentlemen The Album, yet
              Gendron only wants to discuss the record’s brilliance, with pauses to
              rail against critics who failed “to capture the essence of a band whose
              creativity, for better or worse, isolated it.” “There isn’t a fake or
              false note on the album,” he exalts, occasionally even lapsing into an
              Olbermann-worthy series of adjectives: “Conflicted, lacerated,
              claustrophobic, naked, real, out of control… is exactly how Gentlemen sounds.” I was especially entertained by the occasional poetic flourish: “Gentlemen is a masterpiece of a four-headed hydra.” 
Please. Gentlemen is a good record, with a few stunning moments when the mixture of rock
              and soul actually works, but it’s also a frequently juvenile one. (I
              say this as a guy who encountered the album at a perfectly timed
              late-adolescent moment, and then slowly grew out of it after realizing
              that the “dick for a brain” line isn’t really as profound as it sounds
              when you’re 15.) Gendron basically admits as much when he claims that,
              during an interview, Dulli’s “expression—cute, curious,
              mischievous—resemble[d] that of an eleven-year-old who just snuck a
              long peek at a gorgeous woman in the shower.” Unbeknownst to Gendron,
              however, that’s exactly the problem with Gentlemen; it’s
              leering and adolescent more often than haunting, and atonally
              aggressive more often than mature. No wonder the best parts of Gentlemen are the ballads—“When We Two Parted,” “My Curse” (sung by Scrawl’s
              Marcy Mays, the lone female presence on the album), and a lovely cover
              of the Tyrone Davis b-side “I Keep Coming Back.” Everything else just
              kind of lumbers along in a typically drum-heavy grunge mix, steered by
              Dulli’s equally unsubtle lyrics. When Gendron laughably compares the
              record to Richard and Linda Thompson’s stunning Shoot Out The Lights,
              it only underscores how infantile some of Dulli’s gestures seem when
              compared to genuine adults confronting similar heartbreak.
Gentlemen The Album is the Whigs record most suited to the 33 1/3 treatment since it has a unifying concept and came the closest to
              claiming a mainstream audience, but they would go on to perfect their
              Prince/Hüsker Dü hybrid on their last two records, 1996’s Black Love and particularly on 1965, released in 1998. The former is spottily brilliant but pretty uneven and even bleaker than Gentlemen, but 1965 is a great, unsung record of the 90s, its arrangements a perfect mix of
              horns, percussion, strings, female background singers, and slide
              guitar. It’s Curtis Mayfield’s Curtis by way of Dinosaur Jr’s You’re Living All Over Me, with a sense of R&B joy that’s missing from Gentlemen and Black Love. A proper reevaluation of the Afghan Whigs should start with a listen to 1965 and an honest appraisal of their flaws leading up to it; Gentlemen The Book instead falls prey to the trap that the 33 1/3 idea lays: approaching an album with adolescent reverence rather than objective curiosity.
Gentlemen by Bob Gendron. 114 pages, $10.95. Published by Counterpoint Press.

