Craig Israel, president of Sears Apparel, said the brand will be
prominently featured during the retailer's Fall Forward fashion exhibit
at next week's Mercedes-Benz Fashion Week in New York. The line will
also be included in future marketing campaigns, including those slated
for the holiday season.
"Over the years, military-inspired clothing has played a
distinct role in shaping fashion trends," Mr. Israel said. "We are now
able to exclusively offer a line that is pure to the origins of that
inspiration."
The collection, slated to launch nationwide in October, will
be made up of "authentic lifestyle reinterpretations" of the fit,
design and performance of regulation uniforms and military-issued gear.
There will be styles for men, women and boys, including T-shirts,
hooded sweatshirts, denim and outerwear. Price points will range from
$11.99 to $119.99.
"By incorporating the Army's timeless traditions with iconic
styling and unparalleled standards for performance, fit and function,
consumers can wear the pride they feel for our troops," said a U.S.
Army spokesperson.
"Anbar Awakening," now in Olive Green and Charcoal Grey
We're not sure why exactly the US Army needs to rustle up some extra pocket change, but here they go. In a partnership with none other than fashion giant Sears, the US Army has, for the first time in history, licensed its official marks and insignias for reproduction. Props to Sears for running community outreach programs and other special services to veterans, and this fashion movement is no different (it aims to raise money for soldiers and their families). Hey, if the clothing line takes off, maybe Sears will start building capable military hospitals.