Beginning today, June 23, 2008, Encounter Books will no longer send its books to The New York Times for review. Of course, the editors at the Times are welcome to trot down to their local book emporium or visit Amazon.com to purchase our books, but we won’t be sending gratis advance copies to them any longer.
In the last month, Encounter has had two titles on the extended New York Times best-seller list: Climate Confusion: How Global Warming Hysteria Leads to Bad Science, Pandering Politicians and Misguided Policies that Hurt the Poor by Roy Spencer, and Willful Blindness: A Memoir of the Jihad, by Andrew C. McCarthy. But that list is the only place you will find these books mentioned in the pages of The New York Times. We’ve also published other brisk-selling books that the Times has ignored—Guy Sorman’s Empire of Lies: The Truth About China in the Twenty-first Century, for example, or Philip F. Lawler’s Faithful Departed: The Collapse of Boston’s Catholic Culture, or Bruce Thornton’s Decline and Fall: Europe’s Slow Motion Suicide or Caroline Fourest’s Brother Tariq: The Doublespeak of Tariq Ramadan, to name just a few recent titles.
Once upon a time, and not that long ago, it meant something if your book was reviewed in The New York Times Book Review. A Times review imparted a vital existential certification as well as a commercial boost. Is that still the case? Less and less, I believe. The Times in general has lost influence as the paper has receded into parochial, left-liberal boosterism and politically correct reportage. And where its news and comment have become increasingly politicized, its cultural coverage has become increasingly superficial and increasingly captive of establishment, i.e., left-liberal, pieties and “lifestyle” radicalism.
Sure, a positive review in the Times still helps sell books. But it’s quite clear that books from Encounter won’t be getting those reviews, so it is pointless for us to send copies of our books to the Times—worse than pointless, because by so doing we help to perpetuate the charade that the Book Review is anything like even-handed in its treatment of conservative books. There is also this fact: the real impetus in selling books has decisively shifted away from legacy outlets like The New York Times towards the pluralistic universe of talk radio and the “blogosphere.” That is why Encounter can see its books on the Times’s bestseller list without ever making it into the paper’s review columns.