Pop Culture
Jul 08, 2008, 12:21PM

The Future Is Now

Inspired retro marketing is all the rage these days, and we've got to give credit to Nike for a well-intentioned, if imperfectly realized, attempt. Last week Nike released the Hyperdunk, stylized to very closely resemble Marty McFly's 2015 shoes in Back to the Future II. However NBC Studios waffled on the official endorsement, so you've got to use a little imagination while hopping in the DeLorean.

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For someone who grew up in the mid-80’s quoting my best impression of George McFly (“No Biff, get your dirty hands off her!” and “Lorraine, you are my density. I mean, destiny.”), it was all about the flux capacitor and dreaming to one day jam like Michael J. Fox did in the “Enchantment Under The Sea” dance. It made the DeLorean, an utter business failure, the coolest car in the world. Trust me, there wouldn’t have been a DeLorean car show in Gettysburg, Pa., last month had it not been for this movie. Just ask Lauren O’Reilly, an ad executive who has one of the cars and every time she drives it she hears someone screaming, “Jigawatts!”


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