Politics & Media
Apr 10, 2009, 07:51AM

Pay-to-blog politics

Big liberal bloggers are tired of being the unpaid workhorses of progressive groups.

Money—specifically, advertising money—talks:

Some of the leading liberal bloggers are privately furious with the major progressive groups — and in some cases, the Democratic Party committees — for failing to spend money advertising on their sites, even as these groups constantly ask the bloggers for free assistance in driving their message.

It’s a development that’s creating tensions on the left and raises questions about the future role of the blogosphere at a time when a Dem is in the White House and liberalism could be headed for a period of sustained ascendancy.

A number of these top bloggers agreed to come on record with me after privately arguing to these groups that they deserved a share in the ad wealth and couldn’t be taken for granted any longer.

  • This was an excellent post, giving me a good chuckle. Are these leading liberal bloggers asking for a quid pro quo or just naive about the nature of advertising? It's very likely advertising dollars will go to these sites, but the complaints seem fairly petty.

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  • At least DK and FDL went on the record for this. I think it's a good mix of whining and a preface of things to come. Most of advocacy money goes to TV and print, but the online bottom line will only grow bigger as we get better at understanding internet traffic. The Democratic establishment is still pretty back-handed when dealing with the liberal blogosphere, so this piece is something of a reminder that Kos and FDL aren't fledgling progressive outposts anymore. I imagine more money coming their way as the 2010 election cycle goes full tilt.

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  • I agree with you that more "advocacy" $$$ will go online, but the point remains that it's kind of bush to complain about it publicly. Despite their current crumbling, it's difficult to image print publications complaining about not receiving advertising based on their reporting or opinion columns.

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