Presumably everyone wins because everyone invovled gets exposed to everyone else's fan base. We're very impressed with Weezer's evident juice, because all these people actually sing along. Rivers Cuomo hugs the Britney Spears freak-out guy. They play to a backdrop of the Mentos and Coke explosion stunt. And, in a perhaps surprising willingness to self-parody, Miss Teen South Carolina of "I personally believe U.S. Americans cannot do so because some people out there in our nation don't have maps" fame comes back to the online digital video stage.
But we think it's telling that while we recognize all of the participants, we still don't know their actual names, and haven't spent any dollars to support any of their careers. The Weeze, though, may have convinced us to drop a few dimes on their new "Red Album." We just can't figure out whether this is brilliant or lame.