From politicking hockey mom to bloviating hockey mom:
"Any television person who sees the numbers when she appears on
anything would say Sarah Palin would be great," said veteran
morning-show producer Steve Friedman, citing the double-digit
ratings gains her appearances on "Saturday Night Live" and "CBS
Evening News" generated. "The passion she has on each side, love
and hate, makes television people say, 'Wow, imagine the
Although none of the execs has -- at least as far as anyone is admitting -- made direct overtures to the Alaska governor, they are readying their battle plans if she decides to give up her day job.