Feb 05, 2009, 11:47AM

Bring the Illinois (and the Google)

Google's AdWords is playing a role in the Illinois' 5th-distict election.

It's everywhere:

Google AdWords though can help offset the high cost of direct campaign advertising in what marketers characterize “push” vs. “pull” advertising.  Google searches are actions taken on by internet users searching for campaign information.  As a campaign, why not show up alongside organic search results to let that internet user know your campaign thinks you might be looking “me”?


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