Splicetoday

Pop Culture
Dec 15, 2008, 07:28AM

Starting to see a pattern here

Graphic anit-tobacco and anti-marijuana ads, studies show, have had a counter-productive effect. So what do you think the studies are going to tell us about graphic anti-crystal meth ads?

Surprise, surprise:

Extremely graphic ads meant to discourage teens from using methamphetamines may be having the opposite effect, according to a study just published in the journal Prevention Science.

Last month, Miller-McCune reported on a new study that found anti-tobacco ads that combine fear and disgust are apparently counterproductive. Now, research by psychologist David Erceg-Hurn of the University of Western Australia suggests the same may be true for anti-drug spots.

Discussion
  • I'm not surprised by the numbers relating to anti-tobacco ads and their actual effect on teens, but crystal meth? Meth to me has always had strong class undertones to me. I couldn't see anyone watching an anti-crack ad and wanting to the opposite. Because everyone instinctively knows crack is wack, or for poor people.

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