Splicetoday

Politics & Media
May 22, 2008, 07:51AM

A Double Edged Sword

Barack Obama's campaign has revolutionized political fundraising by tapping in to the individualized energy of the Internet. But on questions of race and his "Americanness" he's taking a big hit from untraceable viral email campaigns. Is the uncontrollable Internet hurting Obama more than it's helping him?

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"What began as a demonstrably false attempt to cast Obama as a Muslim has now metastasized into something far more threatening to the likely Democratic nominee. The spurious claims about his faith have spiraled into a broader assault that questions his patriotism and citizenship and generally portrays him as a threat to mainstream, white America.

Ironically, the smear campaign represents the dark side of the Internet’s emerging dominance in American politics — a phenomenon that has driven Obama’s unparalleled grass-roots and financial campaigns. After harnessing the Web to great advantage, Obama is now struggling to beat back the viral threat from the same uncontrollable medium.

“In the old days, communication was more centralized,” notes veteran GOP ad man Alex Castellanos, the father of Jesse Helms’ famous affirmative action ad. “If you were attacked in one venue, you dealt with it there. A TV problem was dealt with on TV, a radio problem on radio. It was top-down and it was manageable.”

This one would be a shameful but largely irrelevant mark on this historic election but for one thing: Voters widely and repeatedly cite information that has been gleaned directly or indirectly from the e-mails to explain why they won’t support Obama.

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