Denny’s Restaurants in the US are running an Adopt-A-Band programme, whereby the chain sponsors bands to eat for free post-gig and host after parties. Kate Perry is the latest to find herself tucking into the RockStar Menu, a series of treats created by bands (such as Plain White T’s and the Eagles Of Death Metal) which include Taking Back Bacon Burger Fries and Plain White Shakes.
"I'll Have The All American Bacon Burger Fries"
Denny's is rolling out a new marketing campaign to leverage their cheap, crappy food available at all hours brand identity. "Adopt-A-Band" publicizes touring bands, letting them pig out on Grand Slam breakfasts after shows and host the most awesomest rocking after party...at Denny's. So far they've shown the same taste in music as they have in food. Katy Perry, The All American Rejects, and Taking Back Sunday have all been involved.
