Apr 23, 2009, 12:12PM

8 Reasons to Release a Follow-Up EP

For when you're just not ready for LP #2

My first follow-up EP only came out on Tuesday, but I already consider it a success. Here are eight reasons to try it for yourself:A better album. The most important benefit is that it forces you to record more songs than you need for the album. Knowing you'll have a few extras gives you the freedom to take chances, and relieves the psychological pressure to make every song a hit.Revive your album promotion.A follow-up can renew interest in your album just as the hype begins to fade. I waited five months after releasing my album, but your timing should coincide with a natural lull in your promotion. Depending on how far you want to take it, the follow-up could spawn a new series of blog posts, press releases, or even a tour!Show off the album in a new light.The follow-up pays homage to the album by demonstrating that you included only your best material. It invites fans to compare the songs that didn't make it to the songs that did, which can spark discussion on forums and blog comments. Even if they disagree with your decisions, they gain a deeper appreciation of the songs. After all, not every album is worthy of a sequel!


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