Sep 23, 2008, 11:51AM

Hershey's Chocolate: Now Without Chocolate

In this troubled economy, American business needs to cut corners to stay afloat.

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Last Friday, TODAY reported that Hershey, in an effort to cut costs, swapped cocoa butter for vegetable oil in certain products (e.g. Whatchamacallit, Milk Duds, Mr. Goodbar, and Krackel):

“The removal of cocoa butter violates the U.S. Food and Drug Administration’s definition of milk chocolate, so subtle changes have appeared on the labels of the Hershey’s products with altered recipes. Products once labeled “milk chocolate” now say “chocolate candy,” “made with chocolate” or “chocolatey.”

Some say the label changes are too difficult to spot.

“A lot of people don’t notice it. The package looks exactly the same,” said Cybele May, who has chronicled the changes in detail on her Candy Blog. “I feel betrayed by Hershey’s. They’re giving me an inferior product and they’re not even telling me …”


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