Pop Culture
Nov 20, 2009, 11:03AM

Let's play the blame game

A team of researchers conducted four different experiments and found that "publicly blaming others dramatically increases the likelihood that the practice will become viral."

Merely observing someone publicly blame an individual in an organization for a problem -- even when the target is innocent -- greatly increases the odds that the practice of blaming others will spread with the tenacity of the H1N1 flu, according to new research from the USC Marshall School of Business and Stanford University.


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