Pop Culture
Mar 12, 2010, 07:32AM

Everyday semiotics

Slate's six-part series on signs in our everyday life. Pt. 1, "The Secret Language of Signs," below.

Three years ago today, the 33 members of the Bluffton University baseball team boarded a bus at their campus in Bluffton, Ohio. It was early evening, and the college students had a long night ahead of them—an 18-hour ride, punctuated only by bathroom breaks, fuel stops, and a planned breakfast at McDonald's. But their destination was enticing: Sarasota, Fla., which promised sunshine and the first game of their season.


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