“I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games.
And before you shake your head in bewilderment...
In 2006, for example, when he was seriously considering a run for the Democratic nomination, ex-Virginia Gov. Mark Warner made an avatar-based appearance at a press conference in Second Life.
And soon the American public will be able to watch our elected officials do their thing via Sim City.
This YouTube video seems relevant:
Update: Obama video game ads are appearing in many battleground states.