Splicetoday

Digital
Aug 26, 2008, 11:50AM

Google One Step Closer To Mind Control

This week Google is rolling out a new and improved "Google Suggest" feature for its search engine that will correct spelling mistakes, complete words and phrases, and deliver eternal happiness. (We think we're kidding about the last bit.) Should we be worried that between searching, Gmail, and YouTube Google acts as a gatekeeper for roughly 94% of all the information we consume?

Google Suggest, a feature that offers auto-completed phrases when composing a search query, has become the latest product to graduate from the company's testing grounds. Already present in a plethora of Google's other products, Google Suggest now helps you figure out that search term on the tip of your tongue with help from Google.com.

The idea behind the feature is that Google's search box can help you search more efficiently by filling in blanks, completing phrases, or correcting spelling before you ever hit the Return key. Apparently Google noticed that that the know-it-all "Did you mean?" suggestion link that appears above search results from misspelled queries was getting on our collective nerves.

The three primary focuses of the feature as a whole are to "help formulate queries" by fleshing out incomplete phrases, "reduce spelling errors" by automatically fixing them in the suggestion drop-down area, and "save keystrokes" by predicting what you're going to type. We've used the features in the past and their wide adoption in other products means they're a no-brainer for increasing search efficiency.

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