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  • Yes, American Airlines has lost it: 25 years ago! Along with every other U.S. carrier. Online, offline, whatever, they all stink. United Emirates is a great airline, but who wants to go to Dubai these days?

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American Airlines has finally lost it

The bizarre story of Mr. X.

A few months ago, I wrote an article expressing my displeasure with American Airlines‘ hideous online presence. I also spent some time mocking up a redesigned version of their website. To my surprise, a user experience designer at AA.com emailed me an amazing response describing some of the design problems faced in large corporations. You should read my original article here and the response from Mr. X here.

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